Until a few years ago, the selection of mainstream beauty products aimed at Black people and people with darker skin tones was minimal. Most of the time, shade ranges only went to medium-tones, meaning makeup fans with darker skin would often have to source their products either from smaller, independent businesses, or splash-out on high-end ranges.
This exclusivity of makeup was obliterated when Fenty Beauty first launched in 2017 with 40 foundation and concealer shades. From there, the choice has only gotten bigger and better across the board, with most cosmetic companies now offering ranges to suit a wider range of skin tones.
Still, the beauty business has more progress to make. One of the ways you can support a more diverse industry as well as find products designed with Black people in mind is by shopping from Black-owned brands. From creative packaging to more sustainable products, there are a number of benefits from buying from smaller businesses. Not only that, but the people behind them are part of our local and ethnic communities and supporting their products gives back to them.
So, if you want to shop local and have been looking for your new favourite makeup, hair or skincare brand, I’ve compiled a list of some Black-owned beauty businesses worth checking out, just in time for Black Pound Day on Nov. 6.
Award-winning hair guru Anita Grant founded her brand in 2005, after having a bad reaction to off-the-shelf cosmetics. She wanted to create products that would benefit her transition from relaxed to natural hair in an organic way. Grant sells oils for damaged and dry hair, sensitive scalps, split ends and more.
Flora & Curl
Flora and Curl’s clean curl products have been created with natural textures in mind. This means you won’t find any damaging or harmful chemicals in their stylers, cleansers and conditioners. The brand avoids damaging or harmful chemicals.
After suffering from traction alopecia, founder and CEO of Ivy Wild, Sherine Walrond developed a range of non-toxic, nourishing hair care products. She encourages her customers to embrace their natural hair with her plant-based, organically-sourced products.
With the motto “our hair is our biggest accessory, it’s our crown and glory” Saffron Jade takes a serious, holistic approach to haircare. Founder Sarah Roberts …….