ARIANA Grande is a multifaceted talent: she sings, dances, acts, hosts, and has established herself as a businesswoman.
As of September 2021, Ariana announced the launch of her newest venture: R.E.M. Beauty.
Talented singer Ariana Grande is launching a beauty brand
Does Ariana Grande have a beauty brand?
Named after one of her highly-streamed songs, R.E.M. Beauty made its first official post on Instagram on September 9, 2021.
Ariana also took to her personal page to announce the beauty brand, tagging them in her caption.
The following day, Ariana shared her cover story for Allure magazine, which focuses on the new brand and its conception.
She captioned the series of images: “thank you @allure . thrilled and honored to introduce you all to my baby @r.e.m.beauty with @allure on their 25th annual best of beauty cover !
“i began quietly working on this two years ago while on tour and i’m beyond excited to finally tell you a bit about it and for it to become yours this fall. 🌄”
In the interview, Ariana speaks on how hard it was to keep the brand a secret.
“Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know’, sweating,’” she said.
The project is in collaboration with Forma Brands, which was created by beauty brand Morphe.
While an exact release date has yet to be announced, Ariana recently posted a photo of herself holding a giant lipstick gun, with the caption simply stating: “November”.
What kind of products will R.E.M. Beauty sell?
Ariana revealed the products of R.E.M. will be released in “drops,” similar to a streetwear brand.
The first drop will focus on the eyes, which will include eyeliner markers, matte liquid eyeshadows, mascara, and glittery eyeshadow toppers.
Along with eyes, lips and face will also be getting attention. Ariana has already said there will be lipsticks and plumping glosses coming soon.
According to a patent filed by Thunder Road, Inc., which Ariana is the CEO of, R.E.M.’s trademark also covers products such as hair extensions and makeup sponges.
In a post shared to R.E.M.’s Instagram …….