LOUISVILLE, Ky., Oct. 28, 2021 /PRNewswire-HISPANIC PR WIRE/ — To celebrate Día de los Muertos (also known as Day of the Dead), el Jimador, a line of premium tequilas made with 100% hand-harvested blue agave, has partnered with Mexican American beauty and lifestyle influencer Blanca Garcia (EvetteXo) and celebrity makeup artists Mariana McGrath and Andrea Ortega Costigan of Salt Spell Beauty to raise awareness about the cultural meaning of the holiday. The trio will create blue-themed sugar skull makeup looks inspired by the tequila brand and share stories about how they celebrate on their social media platforms.