Erica Jackson fought the pandemic and supply chain delays to open her own business, Siddity Beauty Nail Bar has opened on Roosevelt Road in Kenosha
Siddity Beauty Nail Bar has opened at 3812 Roosevelt Road in Kenosha.
The furnishings highlight the new Siddity Beauty Nail Bar has opened on Roosevelt Road in Kenosha.
Siddity Beauty Nail Bar has opened on Roosevelt Road in Kenosha.
Owner Erica Jackson opened its doors at 3812 Roosevelt Road on Oct. 4, offering a “one-stop shop” for customers’ beauty salon needs, including waxes, facials, micro blading, lashes, pedicures, manicure and nail design.
Jackson, who was previously in the medical field for over a decade, said the pandemic made her reconsider her career path, leading her into cosmetology. For a while, she ran the business out of her own home.
“I just decided to set out,” Jackson said. “I’m into all the pritzy, pretty stuff.”
In June, Jackson moved into her new building, but she said starting a new business came with significant hurdles, especially for her as a woman of color.
“Right now, I feel the pressure,” Jackson said. “Trying to be the classy Black owner is a kind of pressure.”
Add to that the usual difficulties of moving into a new building and pandemic supply chain shortages that delayed her furniture a week past her grand opening date, and it’s a recipe for discouragement.
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“I’ve cried a lot,” Jackson admitted, laughing. “When you’re after something, if it doesn’t turn out right it gets frustrating.”