This Jewish Beauty Founder Partnered With Two Muslim Investors To Help Women Through Her Company Beauty Magnet – Forbes

Liz Kennedy and Beauty Magnet investors, Tariq Khan and Danny Saleem.

Courtesy of Beauty Magnet

As an esthetician, beauty guru, and on-air expert, Liz Kennedy has spent the last decade empowering both her clients and her fans around the world to build their confidence and self-esteem by putting their best face forward. Yet, after years in the beauty industry, she noticed two problems: skincare tools were neither efficient, user-friendly, nor easily accessible on the go and the beauty industry itself wasn’t helping women build their self-esteem.

These two key findings led Kennedy to create Beauty Magnet, a patented 5-in-1 skincare tool. “My inspiration for Beauty Magnet was to simplify my own, as well as every other woman’s bathroom cabinets while maximizing their ten minutes alone in the bathroom. Modern women love to use skincare tools to help amplify their skincare, however, they are always a mess in our drawers and typically impossible to find or travel with. Beauty Magnet has my five favorite professional skincare tools magnetized at the base so that you never lose your tools again. The Beauty Magnet 5-in-1 also comes with a travel-friendly case that’s easy to clean and a spray bottle which is intended to be filled with isopropyl alcohol to ensure that your tools always stay clean and sanitized,” she explained. “The name inspiration wasn’t just a play on the magnetization of the tools, it was selected with a deeper intention. Being magnetic is a large part of the brand DNA and will play a larger role as we plan to expand the lifestyle component of the brand. This will be supported by a podcast that educates all beauty magnet supporters on how to rewire their thinking as well as self-talk to be more magnetic. “Being magnetic is most understood as when you see yourself as a magnet attracting more of what you want and more of what you feel in life.”

Novel Solution

The Beauty Magnet is a patented 5-in-1 skincare tool.

Courtesy of Beauty Magnet

Kennedy spent over three years working with engineers and patent attorneys to create the Beauty Magnet 5-in-1 set. The toolset has a Dermaroller, Quartz Face Roller, Comedone Extractor, Metal Eye Roller, and a pair of precision tweezers that fit together with a magnet base. It also comes with a specially designed case and a spray bottle to simplify your skincare routine. Kennedy has found customers use the …….


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